May 14 2008

Press Release Creation at Substance Books

Filed under: Uncategorized

Press releases are a crucial part of any book marketing campaign. Blurring the line between journalism and advertising, a good press release will call attention to the strongest parts of a book while bearing in mind a particular target market. Many authors feel understandably confident about their writing skills and opt to write their own press release; however, the practice being in fact very different from the art of writing a novel, it pays to have an industry professional with relevant marketing experience compose such promotional material for your book.

To view a sample press release,
click here.   press-release.gif

For inquiries and further information, please email clientsupport@substancebooks.com.