Press Release Creation Services

Effective book publicity is about being visible and creating a buzz. A targeted press release can both get you noticed and generate interest in your book. What are some of the benefits of an effective press-release?

• It can boost your standing on major search engines
• It can increase traffic to your web site
• It can attract media attention
• It can provide content for your web site

There are many components to a quality press release. In terms of writing style, a good press release is engaging and succinct. Press releases are written in a journalistic tone and must be professional and to the point to be taken seriously. There is a creative side to press release writing as well. In the goal of getting media attention, an original spin, a commanding tone, and a whimsical or illuminating quotation can set your press release apart from the rest. Ultimately, press releases are a rare opportunity to give readers real insight into your writing by providing a fresh and more objective angle on your book.

See recent press releases and archived press releases for samples:

December 2008: Fred Haney, “My Doggie Says” book, podcast, and radio show
February 2008: Bob Good, “Currently Dead”

Think you might be interested in getting your book noticed with a professional press release? For further information, please email clientsupport@substancebooks.com.